Style & Beauty's North West Defense: The Name Is Not 'That Unusual'

The thought of Anna Wintour getting chummy with Kim Kardashian and Kanye West over lunch was strange enough. The rumor that the Vogue editor-in-chief personally approved of Kim and Kanye's baby name, North West, inspired even more skepticism.

But here comes to make us rethink everything. Today, the website posted an essay entitled "A Girl Named North? Why Kim Kardashian and Kanye West's Baby Name Isn't That Unusual" by Dalton Conley. A professor at New York University and author of a book on naming children, Conley is of the opinion that North just isn't that weird of a name, considering one of his kids is named E (yes, just the letter E) and the other is named Yo Xing Heyno Augustus Eisner Alexander Weiser Knuckles.

Conley also thinks that Kim and Kanye's baby's unconventional name makes sense, given that "the proportion of unique names" for black Americans has "literally skyrocketed" in the past several decades. "The rise of unique black names," Conley writes, is an interesting sociological phenomenon.

Well, OK. We're not sure what that has to do with Vogue, though, or with fashion in general. Unless... Anna Wintour is truly looking to come to her new pals' defense. Is Vogue going out on a limb and declaring its allegiance to America's most controversial couple? Should we expect a West-Kardashian family photo shoot in an upcoming issue?

That, or Vogue just owed Professor Conley some sort of favor. Read the full essay here.

vogue com north west

The happy couple:

Kim & Kanye's Coordinating Outfits

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