By Natalie Munio, Advertising Week
This week, VR Society, in partnership with AMD | Radeon, announced the first VR / AR conference created solely for advertising, branding and media professionals focused on virtual reality strategy, content distribution and monetization. The conference, titled “VR In The Sky,” will be held in New York City from July 12-13 at Time Inc.’s headquarters, with an exclusive reception for the event’s opening night at the top of the One World Trade Center.
The launch of the all-new conference is the next step in The VR Society’s continual effort to rollout virtual and augmented reality technologies in the brand and media communities. Many businesses today are looking to the new technologies to give their customers a unique, immersive experience, and so, The VR In The Sky event offers those businesses the opportunity to educate themselves about the many viable business solutions that exist in the world of VR.
The two-day conference will include various presentations and conversations with key decision makers from leading companies in the industry, as well as content premieres and presentations in VR/AR/MR and 360 video.
To learn more about VR In The Sky and how to attend the event from July 12-13, head over to http://vrintheskyny.com/