The Blog

Wales vs. Wales: Whose Personal Appeal Will You Answer?

This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

Over the weekend, Wikipedia kicked off its 2010 fundraising drive with a personal appeal from founder Jimmy Wales. Actually, with two appeals.

Taking a page from statisticians, Wales employed what's commonly known as A/B testing -- a "classic direct mail tactic," according to Wikipedia.

A run-of-the-mill search of the site reveals a Wales at ease. With half a smirk on his face, Jimmy appears here in blue over a washed out background. His shirt is open at the collar and his palm, presumably, open for donations. "Read Now" implores a button that looks to have been stolen from the time of Wikipedia's beginnings, in 2001.

2010-11-15-wales1.png

But click around, and you'll find a decidedly different Wales. This Jimmy means business. In fact, throw a denomination on this banner ad, and you'd have yourself a dollar bill.

2010-11-15-wales2.png