Walk To The Pub: New Green Beer Campaign

What better way to reach Aussies with a message about climate change than through one of their favourite things:- Beer? Coopers Brewery have been running this series of catchy bus stop posters for a year or so now. Whilst I reckon these adverts probably do more to promote preferred mobility options, than the actual brand of beer, others aren't so sure. The Brisbane Times reports that consumer organisation, Choice, has complained to the Australian Competition and Consumer Commission, saying such ads are false and misleading, with their "big beer, tiny footprint" tagline.

But in this instance it might not be greenwash.

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