Wal-Mart is shelving its "Always Low Prices" slogan after 19 years and launching an advertising campaign that plays up life's little pleasures over no-frills practicality.
The new motto -- "Save Money. Live Better." -- will show up on everything from store receipts to plastic bags. Accompanying 30-second TV spots were created by the Martin Agency, the Richmond firm behind the Geico gecko and caveman ads. The Wal-Mart ads began appearing yesterday and will run on network season premieres, specials and cable channels.