WATCH: 60 Seconds of Social Media

The sports world and social media are a natural match: fans want to gab about the games and players want a chance to talk directly to fans. It's a win-win! (Unless you're Chad Ochocinco).

From #Linsanity to Lance Armstrong to the MLB Fan Cave, we'll look at how sports is winning the social media game in this week's episode of Freshwire's "60 Seconds of Social Media."

Plus, we'll look at Web widgets in our Social Media Shorthand segment.

You can check out last week's episode, all about online viruses, here.