What if bigger isn't better after all? What if better is better?
So it's tempting to take with a grain of salt the reports (usually from Google) showing hundreds of millions of active users. You may even find it a little hard to swallow that 22% of adults use G+ every month - the same number as visit Twitter each month, but that's what a recent report from Forrester Research found (Facebook clocked in at 72%).
But the study found something even more interesting: Google+ users (however many there may be) seem to be more engaged with brands than users on some other networks: "Brands' Google Plus posts generated nearly as much engagement per follower as their Facebook posts -- and almost twice as much engagement per follower as their Twitter posts," according to Forrester.
And another recent report, this one from Shareaholic, shows that Google+, along with LinkedIn, may drive fewer social referrals than other networks, but the users they send are, again, more engaged.
It's perfect timing for Google+, since it comes as brands are still smarting from Facebook's constant newsfeed algorithm fiddling. Food ordering app Eat24's Facebook break-up letter may not start a trend, but it was certainly understandable for many companies.
By the way, content marketing is dead. Didn't you hear? Check it out here.