As much as Madge would've wanted to trend because of her music, it was Drake's disgusted, I'm-going-to-vomit reaction that caught Twitter's attention.
Some were outraged. But many like Drizzy appeared to be equally disgusted, although he has since attempted to do damage control with this Instagram post.
Would we have reacted differently if Madonna been an older male singer forcing a kiss on a younger female artist?
I asked a few members of the public what they thought:
@Najibbers said the kiss would have been deemed more "sexually aggressive" while @VeraaYam highlighted what might have ensued had the scenario featured Tom Jones and Miley Cyrus instead of Madge and Drake.