LinkedIn's new content marketing play shows it knows how to get the right information to the right users.
With Showcase Pages, an offshoot of Company Pages, brands can highlight specific products or sub-brands. Users can follow these new Pages like they would a Company Page, and brands can buy ads to promote them the same way, plus they'll learn who's interested in what product.
"It's about having the presence, but it's also about being targeted about who sees the message," David Thacker, LinkedIn's Vice President of Marketing Solutions Products, told Fast Company.
Find out more about how LinkedIn is establishing itself as both a valuable publishing platform and a destination for professional news in the latest episode of "The Content Brief" from Freshwire below.
Catch our take on YouTube's new comment system in our last episode, right here.