I've said it before: Readers make great book trailers. The most watched book trailer on YouTube, with more than ten million hits, was made by a fan. Official book trailers made by publishers often receive just a few thousand hits. The ten-million-hit wonder, a trailer for Stephenie Meyer's Breaking Dawn, looks like a movie trailer. It even has a fake "Approved for All Audiences" notice at the beginning. Many fan-made book trailers are created by young readers who love a book and can't wait for it to become a movie. They often include the green MPAA ratings card and studio logos. Unconstrained by copyright laws or marketing committees, they capture a book's mood and setting by remixing bits of other movies, television shows and music videos. If there's already a movie adaptation of one book in a series, or a movie is in production, they add clips from the stars' earlier films. If nothing has been slated, they use the video to announce their dream casting. But despite borrowing motion picture conventions, these young fans are motivated by their love of books. Their imagination should inspire the professionals. Here's the most watched book trailer ever, and four other great ones:
The 10 Million Hit Book Trailer -- Made By A Reader!
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