You can't play it cool when you're sleep deprived.
Work? Sex? Operating heavy machinery? These all demand your full attention.
Sleep Shepherd Blue, a sleep tracker that monitors your brain waves, and The Sleep Revolution bring you this video showing the dangers -- and potential humiliations -- of taking an "I'll sleep when I'm dead" approach to life.
It's a message especially relevant for college students, since burnout and sleep deprivation are simply part of college culture. Check out Arianna Huffington's Sleep Revolution College Tour as it makes its way to more than 50 campuses across America.