We live in an entrepreneurial universe. The nature of the universe is that it seeks higher and higher levels of connection and integration. Through these higher levels of connection and integration the universe creates deeper and deeper value propositions. The essential movement of the universe is towards higher and higher levels of recognition, mutuality, union and integration. What this means is, the universe in its core structure is entrepreneurial.
Quarks come together and merge their private interests to form a corporation called an atom. Atoms come together and merge their assets to form a larger meta-structure, a corporation if you will, called a molecule. Molecules come together and merge their diverse talents and unique strengths to form a complex molecule. And one can trace all the way up the evolutionary chain this entrepreneurial force which is the very Eros of reality of itself. One could fairly say that we live in entrepreneurial universe.
The nature of entrepreneurship is characterized by the irreducible uniqueness of each of the parts. Each agent in the grand synthesis of Universal evolution is irreducibly unique. That unique part is attracted, allured to a unique receptor, and in their merging, in their coming together new and higher values are formed. This is the essential process of evolution itself.
We're used to thinking of the entrepreneur as being rapacious, greedy, somehow out of alignment, alienated from the essential nature of reality. This perception of the entrepreneur is held not only by most of society at large but also by the entrepreneur him or herself.
The entrepreneur's own self-perception is often that he or she is somehow exploitative, alienated, and to use a simple word, greedy. A deeper view however reveals the entrepreneurial creativity that lies at the very core of the cosmos.
The cosmos is ceaselessly creative. That creativity is entrepreneurial in nature, as we have already noted above. It seeks new connections, reorganizes sets of uniquenesses into larger wholes in order to create (produce) new value. In this profound sense the entrepreneur is actually the evolutionary hero. The entrepreneur is actually participating intimately in the evolutionary nature of reality itself. The entrepreneur, correctly self-understood, is not in violation or out of alignment with reality but rather the natural expression of reality's deepest entrepreneurial creative nature itself.
The matrix of entrepreneurship is Unique Self. Uniqueness expresses itself in the irreducibly unique perspective which forms the essence of the individual. In the evolutionary unique understanding of unique self, uniqueness is not a function of conditioning but rather a quality of essence. Uniqueness creates unique perspective which naturally births unique insight which opens unique opportunity which fosters unique contribution which creates unique value. The entrepreneur who identifies his or her unique value proposition is able to offer uniquely valuable gifts into the market place. In doing so the entrepreneur fulfills his or her role as the evolutionary hero.
Uniqueness is not a function of conditioning, but rather a quality of essence which opens unique opportunity which creates unique value. The entrepreneur who identifies his or her unique value proposition is able to offer uniquely valuable gifts into the market place. In doing so the entrepreneur fulfills his or her role as an evolutionary hero.