'Be Aware' Is The Anthem For Self-Serving Millenial Activism

Her brand depends on it.

How many times have you shared something important to you without writing a SOLID message on top of the post? Three years? Never? Didn't know that was an option?

In the unending battle to be the most woke, online activism has become 75 percent about proving you're aware and 25 percent about helping starving people.

That's the message of this new music video by Brooklyn-based comedian Catherine Cohen. Her character, a painfully dead-on, ukulele-playing Joanna Newsom knockoff named "Imogen Dragons," sings about all the problems facing our world today. She advises us to be aware of pollution, civil rights, and genocide -- but, most important, herself.

Not only does "Be Aware" serve as the anthem for self-serving millennial activism, it's actually a catchy tune.

IMPORTANT: If you like this video, please share this article and tag me, the author, John Trowbridge.

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