In 2011, photographer Jeffrey Lewis Bennett was shooting a wedding for a couple named Patrick and Denise. While Bennett was taking a series of photos of the couple in rapid-fire succession, he and the groom were musing about their mutual love of GIFs and internet memes. Patrick suggested that Bennett stitch the photos from that moment together to create a GIF, so he did.
Bennett, the owner of JLB Wedding in Detroit, now admits that his first attempt was pretty terrible. But over the last few years, he has fine-tuned his craft and the wedding GIF has become his calling card, so to speak.
So what can GIFs bring to the table that traditional wedding photography and videography cannot?
"I believe the best GIFs communicate the feeling of the infinite," he told HuffPost Weddings. "Like how a great kiss can feel like it's lasting a lifetime while the rest of the world spins on outside of your private moment."
Bennett said his GIFs are comprised of photos -- not video -- because he enjoys the distinct, choppy stop-motion look.
"It only takes a few minutes during the photo session for me to set up the camera, tripod and remote release, and to coach the subjects on what to do -- whether that's a repeating movement or just standing as still as possible," he told HuffPost Weddings. Afterwards, it takes another 30 to 90 minutes on the computer to put it all together.
Curious about what the finished product looks like? Below, we've rounded up some of our favorites since we featured Bennett's work on our site last year. You can see more of his work on his website and his Tumblr.