By: Jennifer Robinson
1. Where else do you normally network? Why do you like the organization?
If you are attending an event of an organization for the first time, ask people you speak with why they decided to join and what it is about the organization that has worked well for them. This will help you gain insight as to whether the organization makes sense for you and will hopefully ensure you don’t invest your money in organizations that don’t make sense for you. Similarly, ask people where else they normally network or what networking groups or events they enjoy. Try to tell them a bit about you as far as your career/business goals and target audience. This will help them to give you relevant information that will assist you to make informed decisions as to where to spend your networking time.
2. Is there anyone else in your network you think I should meet?
Most people believe that those that are close to them or in their “inner circle” will be the best people to help their career path and make introductions. Not true. People who are mere acquaintances will actually be much more helpful because their network will have very little overlap with your own. Because of this, be sure to be very clear with your needs. Are you looking for career advice in a specific field? Are you looking to meet people in IT? Are you looking to join a non-profit board? Whatever it is, make your intentions known and don’t forget to ask people if there is anyone in their network they think you should talk to or sit down with.
3. How can I help?
No one likes a “taker.” A taker is someone that only talks about themselves and their needs or who launches into an unsolicited elevator pitch at an event. Make sure that your number one goal when networking is actively listening to the other person and their needs. Try to be of value by being a problem solver. Ask people what projects they are working on and what needs they have right now. Perhaps they are looking to fill a job opening and you can provide a great referral for the position. It could be something as simple as helping someone who recently moved to the area with a recommendation for a great place to get Chinese food or a service to find a nanny. People will remember that you took the time to help them and will think of you as a resource.
Jennifer Lynn Robinson is a litigator turned entrepreneur following a life changing near death accident. She conducts speaking engagements and workshops for companies, non-profits, groups and conferences on topics surrounding networking and relationship-building. Jennifer also hosts a local weekly TV show called Main Line Connect. She lives outside Philadelphia, PA with her husband and three rescue dogs. @AreYouNetworked purposefulnetworking.com