The Grey Model Agency isn’t explicitly an agency for grey models but if you are, it helps. It was launched last week by Rebecca Valentine, a former photographic agent, with a view to scouting, casting and signing models aged 35 upwards. Valentine came to the idea after realising a distinct “lack of supply” of older models alongside a shift of demographic in the beauty industry. “In the modelling world, once you hit 24 you’re can be considered past it,” she says. “But the truth is, people want to see older models, in campaigns especially. For a middle-aged woman, looking at an image of a woman half her age wearing the dress she wants isn’t going to inspire her, is it?”
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