What Older Women Really Shop For

A recent YouGov study, on behalf of online fashion retailer JD Williams revealed that over half of all British women over 50 do not feel confident about their bodies and feel ignored and unrepresented in TV, magazines, and the fashion industry.

In an attempt to change this way of thinking, last night saw the JD Williams launch of Britain's first ever 'Fifty Plus Fashion Week'. The evening showcased fashion designed by second year design students from the London College of Fashion for the older woman.

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