Digital marketing is a must for anyone trying to create a name for themselves in today’s business world. Social media gives business owners the opportunity to connect with clients, customers, and shoppers in a way that would be impossible without it.
One platform that has been increasingly on the rise is Pinterest and due to a couple of new features, Pinterest is growing even more popular among business owners. The platform has always made it possible to attract an audience using location, device, interests, and keywords, but business is now able to use its data to target Promoted Pins. This allows a business owner to use the information they already have about a customer and combine it with the information users make available through Pinterest. By combining the two, the business owner can share a new item or product that is related to a purchase made by the consumer in the past.
Business owners can use the Pinterest Ads Manager to target and create an audience in three different ways.
Customer List Targeting
By using customer list targeting, business owners have the ability to use emails or mobile ad IDs to target existing customers. This makes it possible to show someone who has been a client in the past new items and product lines they may be interested in according to their previous purchases.
Visitor Retargeting
With visitor retargeting, business owners can reach out to people who have spent time visiting the company’s website. This allows the company to see people who obviously have an interest in the services or products they have to offer, and give an extra push of persuasion with personal contact.
Lookalike Targeting
By using the lookalike targeting feature, a business owner can increase the number of people they can reach by seeing who acts and looks similar to the audience that has already been established. This allows the business to connect with consumers who have common interests and hobbies with people who have already made a purchase with the business.
By working with one of the available Marketing Developer Partners, businesses will be able to gain the full potential that these features have to offer. A partnership has been formed with Epsilon and LiveRamp for SMBs to quickly onboard the date they have available.
Several business owners have taken part in testing the new targeting features, and each participant has seen dramatic results concerning visitor retargeting, lookalike targeting, and have increased the number of people they can reach.
The success that these entrepreneurs had demonstrates the ability of Pinterest to introduce businesses to new customers and to increase both their sales and profits. There is a common interest among people who are on the search for something new to buy and goals that have been set by marketers which show the effectiveness of advertising through the Pinterest platform.