What's the Big Deal With Data?

Plenty, according to new report from BSA | The Software Alliance

We are generating more data today than ever before - and it's improving everything from healthcare and auto safety to education and air travel. More than 90 percent of the world's data was created in the last two years, and we now are doubling the amount of data created every two years. Once constrained by storage capacity, there is now expected to be enough data to stack 128-gigabyte tablets from Earth to the moon 6.6 times by the end of the decade, according to a 2014 EMC Digital Universe study.

Now, our biggest challenge is figuring out what to do with all of this information and how to leverage it - and that's where software comes into play.

Today, BSA | The Software Alliance released a report that explores this data revolution and its positive impact on many different industries around the globe. Our What's the Big Deal With Data? report examines the massive potential of data and dispels some common data myths. Along with the Data Innovation Executive Survey we released last December, this report shows how the benefits of data innovation stretch across the global economy and are not limited to software companies.

With lower storage costs and more powerful processing capabilities, software is unlocking valuable insights contained within data to benefit society and improve lives. Here are just a few ways data is enabling progress and revolutionizing the way we live:

  • Increasing Farming Yields.
  • Building Smart Cities.
  • Designing Energy-Efficient Buildings.
  • Reducing Commute Times.
  • Fighting Disease.
We hope this report starts many conversations about the integral role of data in our lives. The more we know about data, the better we can leverage its countless possibilities. To read our full study, please visit