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Spending money on Black-owned brands is one of the easiest things you can do right now to support the Black community, in addition to educating yourself on the issues and donating to one of the many organizations supporting anti-racism and fighting inequality.
Buying from Black-owned businesses is a way of showing allyship by redistributing the wealth to close the racial wealth gap. If you’re a beauty junkie or skin care obsessive, Black-owned beauty brands are a natural place to start spending your dollars.
The beauty industry has a long history of overlooking women of color when it comes to creating products for different skin tones and hair types. Only recently have many mainstream beauty brands started offering inclusive shade ranges (and some still don’t, but at least they are finally getting internet shamed for it). There has also been a lack of diversity in the spokespeople and influencers who beauty brands choose to work with.
There are still only a few beauty brands owned by women of color, and the ones that exist aren’t always available at major retailers. But the good news is that the number of Black-owned beauty brands in the U.S. continues to grow. Many of them offer products that cater to the needs of women of color, as well as products that can be used by anyone and everyone — because Black-owned doesn’t have to mean Black-only.
You’re likely familiar with a few powerhouse brands like Rihanna’s Fenty Beauty and Pat McGrath Labs, but it’s worthwhile to browse the lesser-known Black-owned and indie beauty brands that can be found direct-to-consumer or from well-known retailers.
In the end, it’s a small — but impactful — way to make a conscious effort to support the Black-owned businesses we need now more than ever.
There’s power in where you choose to spend your money. With that in mind, we’ve rounded up a guide on where to buy Black-owned beauty brands below.
Take a look: