Where To Buy Black-Owned Beauty Brands

Redistribute the wealth and help support an anti-racist society in the process.

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Buying from <a href="https://www.cosmopolitan.com/style-beauty/beauty/g8971210/black-girl-beauty-products/" target="_blank" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="Black-owned businesses" data-vars-item-type="text" data-vars-unit-name="5c5c7102e4b0ac107d972a55" data-vars-unit-type="buzz_body" data-vars-target-content-id="https://www.cosmopolitan.com/style-beauty/beauty/g8971210/black-girl-beauty-products/" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="article_body" data-vars-subunit-type="component" data-vars-position-in-subunit="0">Black-owned businesses</a> is just <a href="https://www.cosmopolitan.com/politics/a32711399/how-to-help-black-lives-matter-support-protestors/" target="_blank" role="link" rel="sponsored" class=" js-entry-link cet-external-link" data-vars-item-name="one of the many ways" data-vars-item-type="text" data-vars-unit-name="5c5c7102e4b0ac107d972a55" data-vars-unit-type="buzz_body" data-vars-target-content-id="https://www.cosmopolitan.com/politics/a32711399/how-to-help-black-lives-matter-support-protestors/" data-vars-target-content-type="url" data-vars-type="web_external_link" data-vars-subunit-name="article_body" data-vars-subunit-type="component" data-vars-position-in-subunit="1">one of the many ways</a> to show allyship.
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Buying from Black-owned businesses is just one of the many ways to show allyship.

Spending money on Black-owned brands is one of the easiest things you can do right now to support the Black community, in addition to educating yourself on the issues and donating to one of the many organizations supporting anti-racism and fighting inequality.

Buying from Black-owned businesses is a way of showing allyship by redistributing the wealth to close the racial wealth gap. If you’re a beauty junkie or skin care obsessive, Black-owned beauty brands are a natural place to start spending your dollars.

The beauty industry has a long history of overlooking women of color when it comes to creating products for different skin tones and hair types. Only recently have many mainstream beauty brands started offering inclusive shade ranges (and some still don’t, but at least they are finally getting internet shamed for it). There has also been a lack of diversity in the spokespeople and influencers who beauty brands choose to work with.

There are still only a few beauty brands owned by women of color, and the ones that exist aren’t always available at major retailers. But the good news is that the number of Black-owned beauty brands in the U.S. continues to grow. Many of them offer products that cater to the needs of women of color, as well as products that can be used by anyone and everyone — because Black-owned doesn’t have to mean Black-only.

You’re likely familiar with a few powerhouse brands like Rihanna’s Fenty Beauty and Pat McGrath Labs, but it’s worthwhile to browse the lesser-known Black-owned and indie beauty brands that can be found direct-to-consumer or from well-known retailers.

In the end, it’s a small — but impactful — way to make a conscious effort to support the Black-owned businesses we need now more than ever.

There’s power in where you choose to spend your money. With that in mind, we’ve rounded up a guide on where to buy Black-owned beauty brands below.

Take a look:

BLK+GRN is an all-natural health and home marketplace that features nontoxic skin care and hair care products made by Black artisans. You'll find period products from The Honey Pot, intense matte lipsticks and even all-natural products for mom and baby, and much, much more.

Check out BLK+GRN.
Oui The People
Oui The People
Karen Young, the founder of Oui The People, was tired of seeing antiquated beauty ads aimed at selling products to women that would make them "flawless," "perfect" or "stop aging." She wanted to build a brand with effective, thoughtful products that help you feel great in the skin you’re already in. Oui The People offers shave and body care products like a stunning and sustainable gold single-blade razors, a body gloss made with squalene and oils, and a bikini line mask.

Shop the collection at Oui The People.
Rosen Skincare
Rosen Skincare
Rosen Skincare is on a mission to normalize acne by creating products that work. That way, you can be confident in your skin and the ingredients that you're using. Rosen creates acne products to help you build a simple skin care routine, including a Rosewater Face Dew, Super Smoothie Cleanser, Bright Citrus Serum and a top-rated Break-Out Spot Treatment.

You can find Rosen Skincare at Urban Outfitters.
If you're a devout beauty lover, we don't need to tell you that Sephora carries beloved Black-owned beauty brands like Rihannna's Fenty Beauty and Pat McGrath Labs. But the lesser-known brands you might not know about are Briogeo, Qhemet Biologics, KNC Beauty and Golde, which offers beauty supplements.

Check out Sephora's Collection.
Scotch Porter
Scotch Porter
Calvin Quallis, the founder of Scotch Porter, started small by opening a barber shop in his neighborhood like his mother had when he was a kid. Now, his men's grooming care line can be found at national retailers like Target. The brand carries a big selection of beard, body, hair and other personal care items designed for all kinds of hair types and textures to give you that fresh-out-of-the-barber feeling. Choose from items including a best-selling hydrating beard conditioner, beard balm and body wipes.

Check out Scotch Porter's collection.
Briogeo / Sephora
Brigeo was founded on the principle that you should treat your hair the same way you treat your skin — by nurturing it with ingredients that detoxify, hydrate and protect. We recommend the "Don't Despair, Repair!" hair mask as a good introductory product to the line.

You can also find Briogeo products at Sephora.
Ulta Beauty
Ulta carries classics like Beauty Bakerie, Carol's Daughter and Shea Moisture (we recommend the African Black Soap Body Wash). But Ulta also carries lesser-known brands like Uoma Beauty (which carries a whopping 51 shades of foundation), Juvia's Place, Pattern by Tracee Ellis Ross, Kreyòl Essence and Mixed Chicks.

Check out Ulta's collection.
Carol's Daughter
Lisa Price established her brand Carol's Daughter in 1993 in Brooklyn, New York, which is named after her mother. The brand, which can now be found at national retailers like Target, specializes in hair care and beauty products made with rare and natural ingredients, particularly products for natural hair, relaxed hair and textured hair. Choose from best-sellers like the Almond Cookie Shea Soufflé for dry skin and brand's cult-favorite Healthy Hair Butter.

Check out the full collection at Carol's Daughter.
HuffPost Finds / Target
Target has long carried a large selection of Black-owned beauty products. A few well-loved brands include The Lip Bar, Bolden, Black Girl Sunscreen, Shea Moisture, Curls, Coloured Raine, Camille Rose NaturalsMielle Organics and The Honey Pot for period products. Target's "Beauty For All" section curates emerging Black beauty brands, including TPH by Taraji for hair and scalp care, Scotch Porter for men's grooming and Emerge hair care.

Browse Target's collection.
Beauty Bakerie
Ulta / HuffPost Finds
Beauty Bakerie is a beauty collection that specializes in sweets-inspired makeup sets. Choose from cleverly named products like the best-selling Face Flour Baking Powder and the InstaBake Aqua Glass Foundation. We're obsessed with these beauty blenders that come packaged like a carton of eggs.

You can shop Beauty Bakerie at Ulta

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