Heineken has been the official sponsor of James Bond with Daniel Craig in the role of the world's most famous spy.
Starting with Casino Royale and carrying right through to the latest movie blockbuster Spectre, Heineken has used the 007 platform as a means to punch above its weight on the global stage for a beer that considers itself the world's most international beer brand.
Anheuser-Busch InBev, World's largest brewer, so far hasn't tried to muscle in on this territory yet and so Heineken, the Dutch brewer has made the best of this relationship.
Heineken's Spectre campaign is the brand's largest global marketing platform of 2015. Spectre, the 24th James Bond adventure, from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment.
The way the marketing model works, is Heineken produces a TV commercial using either the Bond girl in the lead role (as in the case of Casino Royale and Eva Green) or James Bond himself, (as in the latest Spectre Heineken collaboration) - plus the famous Bond music sting and elements of the story. The Heineken James Bond commercial runs 2-3 weeks prior to the launch of the official James Bond film to help create awareness for the new Bond film but importantly for the brewer to link the brand with the famous global film franchise.
So which Heineken James Bond 007 commercial is the best? Love to hear what you think:
Casino Royale + Heineken, produced by StrawberryFrog, is the Bond flick where Heineken kicked it all off starring the venerable Eva Green.
Quantum of Solace + Heineken followed two years later.
Skyfall + Heineken premiered in 2012.
Spectre + Heineken released in November 2015.
Scott Goodson is author of best selling "Uprising, how to build a brand and change the world by sparking cultural movements."