BUSINESS

Who Is Trump Hotels' Perfect Customer?

Is it... the man himself?

Donald Trump's name is on many, many hotels. 

Unlike some other Trump-branded real estate where the name is simply licensed, the Trump family has "intimate involvement" with the hotels, and guarantees "full implementation of the Trump brand standard," according to the Trump Hotels website.

What exactly is this Trump brand standard, and who is it appealing to?

The basic theory of luxury hotel website branding is that it should be aspirational. Most hotels have very few people in their photos, so that you can imagine yourself sprawled out on the plump pillows, or relaxing calmly by the empty pool.

At the Ace Hotel in New York City, popular with the young creative set, the camera focuses on a guitar sitting in an empty room, just begging you to imagine yourself rocking out on your stay. At the Ritz Carlton Waikiki, lavish rooms with floor-to-ceiling windows overlook the green Hawaiian ocean. Hilton's Paris La Defense hotel portrays a lone businessman checking in, surrounded by an empty lobby.

Trump hotels, though, they have people. The landing pages for Trump Hotel websites portray a rotating selection of images of people using the hotel facilities in some capacity. The photos often feature older men. They are white and very tan. It's not uncommon for those older men to be accompanied by thin young women, who are mostly also white. Everyone is having a great time and don't at all look dead inside. 

The Huffington Post contacted Trump Hotels for comment, but has yet to hear back.

Here are some examples of people enjoying Trump Hotels, courtesy of the Trump Hotels website:

 

"I love to explain things to you."

"Really, I love it."

"Are you sure that guy isn't following us?"

At the end of this story, one of them turns out to be a ghost.

Either she doesn't have internal organs or they were a little overzealous with the photoshop.

"Your ear is so much nicer than my first wife's."

"Have you ever read King Lear?"

What man doesn't want to watch a woman (his daughter, probably) think about the food she isn't eating?

Literally, this black person is bathing a white person.

"Paint me like one of your flamingos."

Editor’s note: Donald Trump regularly incites political violence and is a serial liarrampant xenophoberacistmisogynist and birther who has repeatedly pledged to ban all Muslims — 1.6 billion members of an entire religion — from entering the U.S.

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