Here she goes again.
Whoopi Goldberg, on a Thursday broadcast of “The View,” weighed in on Pepsi’s controversial ad featuring Kendall Jenner. The ad, which premiered on Monday and was pulled two days later, received criticism for appropriating social justice movements, including Black Lives Matter, for profit.
During the “Hot Topics” segment of the show, Goldberg declared that while she didn’t think the video was executed well, she didn’t find it offensive.
“Listen, now, there are some things where you can say, ‘Hey, you need to be more sensitive,’ but this ain’t one of them,” Goldberg said. “This is a bad commercial, that didn’t work. ... Remember, you see it on paper, and it looks good, it looks smart.”
When co-host Sunny Hostin pointed out Jenner and the Kardashian family’s history of cultural appropriation, Goldberg got especially fired up.
“It’s just a crappy commercial! You know, this cultural appropriation stuff is starting to really make me crazy,” the 61-year-old actress said.
“If we’re gonna go with cultural appropriation, wear natural hair,” Goldberg said. “If we’re wearing white lady hair, isn’t that appropriation as well?”
Of course, black women wearing weaves or extensions is not the same thing as white women rocking cornrows, but Goldberg (who has worn extensions in the past), seems to be strongly against the idea of cultural appropriation on the whole.
On an episode of “The View” in June, Goldberg stated: “If you’re going to talk about appropriating, and what’s cool and what’s not cool, we’re all in deep doodoo, because we’re doing it to each other constantly.”