When blogging started, the first blogs were really glorified online journals, and in all likelihood, becoming a professional blogger and making money online wasn't the goal. Since then, the blogosphere has evolved, and now people blog for many different reasons. There are even distinctions among types of blogs - business, lifestyle, fashion, food, and entertainment blogs, among others.
While the blogging scene has developed over the last decade, the benefits of blogging are still plentiful. Here's a list of reasons why people blog and how blogging can benefit your personal or professional life.
Express Yourself and Share Your Passions
The landscape has changed, but there are still countless blogs that serve as a platform for people to voice their ideas, thoughts, and feelings. Whether your passion is business, personal finance, cooking, politics, photography, or marketing, blogging gives you the opportunity to connect and network with likeminded individuals who share the same passions.
Make A Difference
Some people's passions lean toward supporting a cause. Whether it's a political, environmental or social cause, a blog is a great way to build awareness and garner support.
Share Your Knowledge
If you're someone who loves to teach, starting a blog can provide the opportunity to educate others interested in your field of expertise. The best part is that, as you build resources on your blog to teach others, you may realize there is a chance to monetize your blog by creating educational products or services online.
Refine Your Writing Skills
The more you write, the better you become at it. Most professional bloggers write on a regular basis and therefore analyze and proofread their writing constantly. You may even get feedback from readers to help you become a better writer.
However, being a good writer is not a prerequisite for a successful blog. Many very high profile bloggers are self-proclaimed terrible writers, and part of their success could be attributed to their message of "If I can do it, so can you".
Learn How To Make Money Online
Most people start out with one blog, but along the way, they gain experience and eventually generate ideas for blogs in other niches. What you learn from your initial blog - the dos and don'ts, marketing strategies that are effective, how to make money blogging, etc. - will help you accelerate the growth of future ventures.
Build Your Professional Network
Blogging is a community-based endeavor, and networking is one reason people engage in it. Whether you are a solopreneur or blogging to market your business, building relationships will facilitate your blog's growth.
Meanwhile, growing your online network has its own side benefits, such as gaining access to valuable software and tools, seminars, workshops, product unveilings, and other events.
Earn More Exposure
Businesses create blogs primarily to expand their online presence, connect with potential customers, promote their brand in a positive conversation, and even generate online revenue.
Beyond the immediate results, businesses use content marketing to rank their posts in search engines, thereby generating residual leads and revenue.
Become an Authority in Your Industry
A blog can be utilized as a platform to showcase your knowledge and expertise. Publishing blog posts that are accurate, timely, relevant, and informative will eventually get the attention of industry insiders and earn you recognition as an authoritative source and thought-leader.
Build an Online Portfolio
Blogging is a great way for aspiring authors and freelance writers to build up an online portfolio. By showcasing their writing skills on large platforms with expansive reach, freelancers can grow their exposure and sign new clients.
Market Your Business
For companies and entrepreneurs, gaining online visibility is one of the best ways to grow subscribers, leads and ultimately revenue. This can't be achieved with a static corporate website. Creating blog content that is valuable, helpful, and/or entertaining is an effective way to grow your website's authority, online rankings, and traffic.
Starting A Blog Today
As the internet and technology become more ingrained in our day-to-day lives, the benefits of blogging or building a website become impossible to ignore. However, unlike in the early days, bloggers don't need to have computer science degrees or HTML knowledge. Software such as WordPress.org and "how to start a blog" guides have made it simple and easy to set up a blog in 15 minutes. If you're unsure of whether blogging is right for you, use a free blogging platform for a few months before transitioning to a self-hosted solution.