This original post appeared on the Write Blog by Julia McCoy.
Writing is precious.
Unique. Valuable.
Long-lasting.
Crafted by a human, who sits down to wield the full potential of their muse, driving their essence out onto paper.
Great words can’t be automated.
The names of the greats:
Neil Gaiman. William Shakespeare. Stephen King. J.K. Rowling. Tolkien.
Immortalized forever by avid readers, these names are near and dear to our hearts.
Their writing is valued.
Their written words have made them unforgettable, throughout the ebbs of time.
Today, there is a sea that’s rising daily.
It’s called online content.
The only way to stand out and gain attention is by being the best that you can be.
You have to become a great.
Expert copywriters.
An authority voice, an expert on the topic, an author that writes spectacularly.
General won’t cut it. Standard won’t make it.
Google has furthered the fact of great writing with the standards they re-defined late 2015: E-A-T, (Expertise, Authoritativeness, and Trust), and Y-M-Y-L (Your Money or Your Life – the topics that deserve a true expert).
Without a voice that stands out in your category, you’re going nowhere online with content.
It comes down to that simple fact.
Want to win?
Invest not only in a good writer, a writer who “meets expectations,” but a writer who is an expert.
And not just an “expert” in a field that matches yours.
Because you can be a great lawyer, but a horrible writer. A wonderful software developer, but a choppy author.
A raw talent in writing comes first.
It’s the ultimate credential you should seek in an expert writer.
Creating engaging content that is easy on the eyes (read: flows) is a true art.
You can be trained to be a great researcher, and get ahead of almost any subject.
Or, you can use your real-life experience to further your knowledge in a narrow topic.
Here’s the secret...
you can’t learn the great level of writing.
The real, true, heart level of engaging writing.
Expert copywriting is born out of a talent given at birth.
Where writing flows from the fingertips smoother than cream from the top of raw milk.
An expert writer is a gifted writer.
Without such a voice, you’re not going to succeed online.
It’s time to invest in your expert copywriting. This month, I’ve hand-picked a new team of expert writers who are providing great content for select clients with 100% success rate. Join our select group of happy clients: get in touch and request our hand-selected expert copywriters, or simply order niche copywriting and put that request through the order form. We’ll match you up with an expert copywriter who will make your brand proud.