ENTERTAINMENT

Why Just Release A Single When You Can Project It Onto A Bunch Of Buildings?

Trent Reznor, lead singer of the band Nine Inch Nails performs at the Lollapalooza Festival in Chicago, Friday, Aug. 2, 2013.
Trent Reznor, lead singer of the band Nine Inch Nails performs at the Lollapalooza Festival in Chicago, Friday, Aug. 2, 2013. The more than two-decade-old festival opens Friday in Chicago's lakefront Grant Park. (AP Photo/Scott Eisen)

(NEWSER) – These days, promoting your new album doesn't just mean getting DJs to talk about it on the radio, oh no. The Week rounds up seven albums that were promoted in very weird ways indeed. A sampling:

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