Why Lego Is Spending Millions To Ditch Oil-Based Plastic | Co.Exist | Ideas + Impact

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CARLSBAD, CA - SEPTEMBER 17: Children play with Lego blocks in the lobby of North America's first ever Legoland Hotel at Lego — CARLSBAD, CA - SEPTEMBER 17: Children play with Lego blocks in the lobby of North America's first ever Legoland Hotel at Legoland on September 17, 2013 in Carlsbad, California. The three-story, 250-room hotel is located at the entrance of Legoland California theme park. (Photo by Kevork Djansezian/Getty Images)

The toy company wants to find an alternative material for the 60 billion bricks it makes a year. But it's not going to be easy.

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