The hot dog company announced on Wednesday that all six vehicles in what had been known as the Weinermobile fleet will henceforth be known as “Frankmobiles.”
The new moniker pays “homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe that is more flavorful than ever,” the company said in its very thirsty statement on the change. Oscar Meyer is rebranding the strikingly unusual vehicles in hopes that consumers will connect the new name to the recipe change, according to Yahoo.
A company spokesperson didn’t seem to relish questions about whether the name change is permanent, telling CNN that Oscar Meyer is trying it out “to see if it ‘cuts the mustard.’”
Locals in Madison, Wisconsin ― where Oscar Meyer is headquartered ― were willing to keep an open mind about the Frankmobile.
Many people on Twitter, however, found the news hard to swallow and dished out a grilling for the meat maker.
And, of course, one person attributed the demise of the Wienermobile to another “W” word: “Wokism.”