Lauretta Marie Pierce is the CEO & Founder of Covenant Cookies. She is an inspirational speaker, author, and domestic violence advocate. Lauretta has been recognized with many awards, including, ABC television “Person of the Week”,“Atlanta’s Most Unique Business Award”,“Dr. Martin Luther King Award” Cookie Award”, “Outstanding Citizen of New Jersey”, Who’s Who in South Carolina, The 2013”Slam Dunk” Honoree for The NBA Celebrity weekend, and The Spot Light Award Winner at The Apollo Theater in New York City in 2015.
Covenant Cookies is a global gourmet inspirational cookie business Lauretta founded Covenant Cookies in 2004, after God’s plan for her life became a reality. Each cookie is tasteful and contains bible based inspirational messages. Her mission is to inspire the world….one cookie at a time.
Lauretta is a native of New Jersey. She has been faced with many life challenges including low self esteem, domestic abuse, depression, attempted suicide,and other hardships. As a single divorced mother with four children, she found herself struggling to care and provide for them, and wanted a much better life for her children and herself.
Today, Lauretta is more than a conqueror. With God’s help Lauretta started her company with no employees, no business or baking experience and no money. She thought how rewarding it would be to put inspirational messages and bible verses into fortune cookies. Lauretta’s only problem was she didn’t bake, and found it impossible when she tried to make fortune cookies on her own. What started out as a ministry to heal and inspire others soon became a sought after business. In 2011, Lauretta was in need of partners and mass production. By divine appointment she met John Luppo, a New York Trader who was also President of The Darryl Strawberry All Star Charity foundation. John later introduced Lauretta to Darryl and his beautiful wife Tracy. After many conversations, Darryl and Tracy sowed into Covenant Cookies enlarging Lauretta’s territory to mass production with a factory in Southern California, and John Luppo became President of Covenant Cookies Inc. Today her business, Covenant Cookies has grown and expanded into Covenant Coffee along with her new Gourmet Candy line Lauretta’s Sweet Messages.
Lauretta’s Covenant Cookies have traveled from homeless shelters to Wall Street. The list of celebrities include, Oprah Winfrey, Bishop TD Jakes, Steve Harvey, Pat Houston, Pat (Emmitt) Smith, Actress Brely Evans, Behind The Bench Basketball Wives, The KING (Martin Luther King) Foundation, The Steve and Marjorie Harvey Foundation. Bishop Dale Bronner (Bronner Brothers) Pastor Andy (Charles) Stanley, Megan Good, Devon Franklin, Kirk Franklin, and so many others. Lauretta has sponsored many events as well as donated thousands of cookies and dollars to serving others through Covenant Cookies.
Covenant Cookies and Lauretta have been featured on, The 700 Club, Trinity Broadcasting Network, Atlanta Live, Dove Night Line,TCT Network, ABC, CBS,NBC, WLOX News,Your Carolina, Fox News,The Tom Joyner Sunday Gospel Radio Show, Gospel and JAMZ Radio programs, as well as newspapers throughout the U.S. and Europe, including London Women, The Atlantic City Press, New York Post, Philly News, New Jersey News, LA Focus,The State News, Spartanburg Herald, Bridgeton News, Salem News, Ohio Daily,Dothan Eagle, From the days of not being able to afford a magazine, to now gracing the pages. Today Lauretta has been featured in many magazines including the cover of several, Empowering Women, Inspiring Woman, Sister-2-Sister, Rejoice Magazine, Women of Wealth, Girlfriends Health Guide,Spartanburg Magazine, Belle Southern Woman Magazine, LA FocusThe Business Black Box and Wiregrass Living Magazine.
In October of 2015 Lauretta received her Honorary Doctorate of Humane Letters. “If God can use a Cookie to change such a broken life as mine, think of what God can do for you,” says Lauretta. Today Lauretta is well in demand as a inspirational speaker in the US and abroad. She is a huge supporter of Minnie’s Food Pantry and she was an advocate in launching the Pantry Project for their organization.
Lauretta has four adult children and five loving grandchildren. For booking Lauretta for your next event laurettaspeaks@covenantcookies.com or visit www.laurettamariepierce.com
Women Of Action
Dr. Cheryl Jackson