Super Bowl Gospel
Many are called but "Few" are chosen. Melanie Few-Harrison is clearly the chosen one.
Melanie Few is the President of Results Marketing and Media. She is the Founder and Executive Producer of the Super Bowl Gospel Celebration and she is a media maven. She is the only woman with an NFL sanctioned event. She is a bold, brilliant visionary that has broken all barriers by bringing gospel to the NFL marketing arena like no other individual in the world.
Launched in 1999, the Super Bowl Gospel Celebration has played a profound role in bringing together families, football and faith. The visionary Melanie Few-Harrison has grown the property from an event to a nationally televised show bringing in over two million viewers. Over a decade ago, I attended the SBGC in Dallas, Texas. I had the opportunity to meet Melanie Few and she immediately captured my attention because of the passion she has for what she does. The gracefully entered the room and she gained my respect because treated everyone from the janitor to Super Bowl MVP’s the same way. I was in awe of how she had a standing room only audience that was filled with church leaders, NFL players and thousands of gospel music lovers who gathered together because of their love for the game and their love for Christ.
It’s very clear since that meeting that Melanie has had one goal in mind and that is to expand the experience of Super Bowl Gospel Celebration and to shine the light on gospel music in a unique fashion and she has successfully done that. Every year Melanie continues to pack venues and bring gospel recording artist and football players the opportunity to profess their faith and belief in God. The extremely popular NFL Players Choir, made up of active and former players, is always a highlight for fans to experience.
The SBGC event is one of the most attended events during the Super Bowl weekend however, the Super Bowl Gospel Celebration is just one of the many marketing properties that Melanie does. As President of Results Marketing & Media her firm has handled national faith based campaigns like The Women of Faith Tour and BET’s Black Girls Rock. Her firm has also brokered campaigns with Tyler Perry Studios, TNT, Procter and Gamble, Paramount Films and The Coca Cola Company just to name a few.
I know where I will be on February 3rd, 2017 it was announced that the 18th Annual Super Bowl Gospel Celebration will be at Lakewood Church in Houston, Texas and the word on the street is Melanie Few has put together an extravaganza that we can’t afford to miss. I hope to see you there.
Dr. Cheryl “Action” Jackson