The World Chess Championship logo for next year’s match is raising eyebrows with folks online.
Others lightheartedly asked whether the image had been lifted from the Kama Sutra, and suggested it was “putting the ‘mate’ into checkmate.”
Not everyone was happy with the artwork, however. Chess grandmaster Susan Polgar questioned whether it was appropriate for children to see:
World Chess, the commercial arm of the game’s governing World Chess Federation, is organizing November’s match between world No. 1 Magnus Carlsen and a challenger to be decided at a tournament in March.
World Chess acknowledged on its website that the new logo, developed by Moscow-based agency Shuka Design, was “controversial and trendy, just like the host city.”