WOMEN

Everyone Is Hooking Up At The World Cup

BELO HORIZONTE, BRAZIL - JUNE 23:  A fan of the Brazilian football team checks her phone at half-time in their match against
BELO HORIZONTE, BRAZIL - JUNE 23: A fan of the Brazilian football team checks her phone at half-time in their match against Cameroon in the Savassi neighbourhood on June 23, 2014 in Belo Horizonte, Brazil. Brazil, the host nation of the 2014 FIFA World Cup, finished top of Group A which results in a fixture against Chile in the 'Round of 16'. (Photo by Oli Scarff/Getty Images)

Apparently, watching soccer is quite the aphrodisiac.

This week, Quartz reported that dating app Tinder has seen a 50 percent increase in downloads and usage in Brazil since the World Cup began.

“The average Tinder user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50 percent in Brazil since the start of the World Cup,” Rosette Pambakian, a spokesperson for Tinder, told Quartz.

Gay hookup app Grindr has also seen a usage bump in the Brazil marker since early June. Users are opening Grindr 31 percent more often, and are spending 26 percent longer on the app per session.

An estimated 600,000 tourists are visiting Brazil for the World Cup -- and Tinder, it seems, knows no cultural boundaries.

[h/t NY Mag]

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