For most of the 20th century, the name Rockefeller was synonymous with American wealth and power.
The family name -- and, it was assumed, the family money -- could get just about anything. But today, as the Rockefellers battle Exxon to get the company to adopt more green-friendly strategies, their influence is being tested.
Three of the family's four resolutions aren't likely to pass, according to an article by Clifford Krauss in today's New York Times. The fourth, a bid to separate the jobs of chairman and CEO, has been a crusade for Exxon shareholders for years. (BP and Shell already split the roles.)
When the news was announced, business pundits criticized the family as spoiled rich kids trying to appease their guilt over their oil-stained fortune. On CNBC, Joe Kernan called them "limousine liberals" and said that the family should leave the business of Exxon to Exxon.