You Can't Turn Off Video In 2016

How will you and your company react to a live stream video when it happens to you?

Speaker of the U.S. House of Representatives Paul Ryan turned off C-SPAN chamber cameras in the first few hours of the recent Democratic #NoBillNoBreak sit-in so that you and I couldn't see the live stream from inside the hallowed chamber. You may not have noticed this video interruption since uninterrupted live streaming video from the sit-in continued to air on the major networks, social media platforms, and more.

How could this be? Because it is 2016 and we have any number of live streaming services available at our fingertips and in our pockets -- on our phones. As did the sit-in participants.

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With years of radio and television experience under my belt, I am occasionally asked to freelance as a trainer or mock reporter in crisis communication sessions with employees of major corporations. Speaker Ryan's reaction and action reminded of a few of the things I have been told by some of these corporate executives during these training sessions:

  • A lawyer for a major energy company told me that in a time of crisis, he would just turn off the Internet.

  • The COO of a chemical company: We don't allow cameras in the plant. I asked, "Do you allow phones." Yes, but no cameras.
  • From a Shell senior manager: All cell phones are surrendered at the front gate. "Do you search people for a second phone?" Uh, no.
  • Anyone can stream anything live on Facebook, you can stream live on Twitter with Periscope, YouTube just announced their free live streaming capabilities, and the list goes on and will continue to grow.

    You can't stop it and you can't turn it off. So, again I ask, how will you and your company react to a live stream when it happens to you? Add that question to your next crisis communication plan. Soon.

    Dayna Steele is a success speaker, author, and strategist. See is the creator of the 101 Ways to Rock Your World book series. In her spare time, she is an Alzheimer's Fighter. Follow her on Twitter @daynasteele. She has absolutely no filter whatsoever on Facebook.