That’s one way to earn your stripes.
A new ad seems to tell us that even models don’t always clean well after a toilet visit. And they can’t control their sharts either.
“The fashion industry leaves a stain on the world,” the kicker reads. “Change starts with your underwear.”
Agency Denizen, which created the commercial, explained its poop-swoosh strategy for PACT, which boasts of its eco- and labor-friendly practices on its website.
“PACT engaged us to expose the dark side of the fashion industry in a funny way ― the only logical place to go was a fart joke,” Denizen co-founder Joel Jensen told AdWeek.
Be warned: the joke’s final payoff is a disgusting doozy.