WEIRD NEWS

You Can’t Wipe Away The Horror Of This Skid Mark-Filled Underwear Ad

We can all identify, right?

That’s one way to earn your stripes.

A new ad seems to tell us that even models don’t always clean well after a toilet visit. And they can’t control their sharts either.

PACT organic cotton underwear seizes our attention with a spot that shows, um, a lot of spots. Gorgeous men and women caress each other and pick their butts in skivvies with skid marks.

“The fashion industry leaves a stain on the world,” the kicker reads. “Change starts with your underwear.”

Agency Denizen, which created the commercial, explained its poop-swoosh strategy for PACT, which boasts of its eco- and labor-friendly practices on its website.

“PACT engaged us to expose the dark side of the fashion industry in a funny way ― the only logical place to go was a fart joke,” Denizen co-founder Joel Jensen told AdWeek.

Be warned: the joke’s final payoff is a disgusting doozy.

HuffPost

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