The 10 Brands That The LGBTQ Community Perceives To Be The Most Inclusive

Netflix, PBS and Dawn FTW!

Technology brands are consistently viewed as the most inclusive for the LGBTQ community, a new survey has found.

YouGov BrandIndex named Amazon as the best perceived brand by queer consumers, while Netflix and YouTube came in at third and fourth place, respectively. There were a number of surprising outliers, too. New to the Top 10 this year was Dawn, which came in fifth place.

In a Thursday interview with Brandchannel, YouGov BrandIndex CEO Ted Marzilli said that LGBTQ consumers naturally gravitated to products whose advertising efforts were queer-inclusive. “I don’t think it’s a matter of taste as really this: gay men and women ― like all of us ― generally like to see themselves depicted in mainstream advertising,” he said.

Though LGBTQ people continue to made strides toward equality, Marzilli doesn’t think that the need for a survey to determine the best-perceived brands among queer consumers will be going away anytime soon. “I believe it will always be necessary,” he said, “since the LGBTQ community is a demographic in its own right, as much as parents, minorities and millennials.”

Check out the top 10 brands in YouGov BrandIndex’s LGBT Brand Perception Rankings below.

1. Amazon
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2. PBS
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3. Netflix
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4. YouTube
Lucy Nicholson / Reuters
5. Dawn
Roberto Machado Noa via Getty Images
6. Target
Mike Blake / Reuters
7. Google
Regis Duvignau / Reuters
8. Aleve
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9. Trader Joe's
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10. Toyota
Arnd Wiegmann / Reuters

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