Young Entrepreneur Council: How To Negotiate Vendor Contracts

I am negotiating a long-term deal with one of my vendors. What are some of the terms I should consider and include in exchange for signing this multi-year contract?
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Q: I am negotiating a long-term deal with one of my vendors. What are some of the terms I should consider and include in exchange for signing this multi-year contract?

--Vanessa, TX

The following answers are provided by the Young Entrepreneur Council, an advocacy group founded by serial entrepreneur Scott Gerber that works to take action against youth unemployment by teaching young people how to build successful companies. The council's members include Generation Y entrepreneurs and experts in a variety of fields.

A: AP Term & Price Lock!

Make sure you negotiate longer credit terms, volume discounts, & price locking with your suppliers. A longer AP (Accounts Payable) term helps you keep a healthy cash flow, gives you more breathing room & spare cash to reinvest in your business. Volume discounts are no brainer & price locking saves you from unusual price hikes in the multi-year period you're signing the contract for.
--Devesh Dwivedi (

A: Don't Negotiate On Price, Negotiate on Value.

Let's say you are a great negotiator, and manage to snag the lowest price your vendor can offer. That doesn't necessarily mean you will get the best service from them. Instead, negotiate on value. Ask what else your vendor can offer to sweeten the deal without raising the price? For example, perhaps you can negotiate a longer pay term or faster delivery.
--Shama Kabani (

A: Think Through The "What If?"

Before you sign a multi-year vendor contract, think through all of the potential challenges that could arise such as: late shipments, poor quality products, changes in offerings or unsatisfactory service. Then determine in advance what rights you will have to be compensated for any loss and/or to find another vendor if a problem happens repeatedly.
--Elizabeth Saunders (

A: Priority Service Matters

The option to request money back is always a great option especially where there is a defect associated with the product or service. You don't necessarily need to ask for cash back but credit for the product or service is a must. Plus, ask for good payment terms, ask for priority service, and ask for a significant discount, and an option to cancel the contract with 30-days notice.
--Nick Friedman (

A: Prepare An Exit Strategy

Every business deal should have a pre-determined way to end the agreement. Think worst case scenario as you have no idea what the future brings. Have in writing how to get out of the deal if necessary. It's always best to have terms that allow you to end a working relationship with 30-60 days of written notice, looked over by an attorney first of course.
--Matt Wilson (
), co-founder of

A: Get Flexible

Obviously discounts are very valuable. But depending on your type of business and cash flow situation, flexible payment terms may be even more important. Another benefit you may be able to arrange with your vendor is a co-marketing campaign, where they feature your company. The free advertising and association with your vendor could also be very valuable.
--Jamail Larkins (

A: Long-Term and Startups Do Not Mix

See if you can find a creative way to secure a termination clause. The more flexibility you can maintain the greater your ability to pivot (if necessary) will be down the road. Try to understand what the vendor values (sometimes it is not just the term) and see if you can exchange something for flexibility.
--Anderson Schoenrock (

A: Set Success Metrics and Hold Accountable

When signing a long term deal with a vendor it is very important to put in success metrics that you expect your vendor or distributor to achieve for you and your business. This makes sure both parties are aligned on what is considered success and also gives you an out if the other party is not holding up their end of the deal.
--Jeff Avallon (
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