Your Job is Not Your Job (2.1)

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"Cheshire Puss,' Alice began, rather timidly, 'Would you tell me, please, which way I ought to go from here?'

'That depends a good deal on where you want to get to,' said the Cat.

'I don't much care where--' said Alice.

"Then it doesn't matter which way you go,' said the Cat."

-- Lewis Carroll, author of Alice in Wonderland

Bet you a nickel that when you finish this post you'll want to revise your Linkedin profile.

If you play defense, what's your job?

Most people would say, to protect our goal.

If you play offense, what's your job?

Most people would say, to score goals.

Most people are wrong.

In this video, you will find out why.this is a crucial matter for any business.

Readers: Where do you see your colleagues "doing their jobs" in a way that hurts your organization?

Fred Kofman, Ph.D. in Economics, is Vice President at Linkedin. This post is part 2.1. of Linkedin's Conscious Business Program. You can find the introduction and structure of this program here.