You have heard a million times that you need SEO, and you probably receive emails, phone calls, and solicitations in the mail every single week from companies that all want to sell you SEO service. There is also a good chance that none of them are telling you WHY you need search engine optimization and why your business should be investing marketing dollars into being found in the organic search results.
If you type in "SEO is" into Google you will see three funny auto complete suggestions as well as over 48 million search results. I want to give you six reasons why your business will benefit by investing in proper SEO.
SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well. Here are six reasons why your business needs SEO:
1. Delivers a High ROI
There is no other form of online marketing that can deliver a return quite like SEO. Often times a business won't have success with search engine optimization because they sign up with an inexperienced company or one that is simply outsourcing the work overseas and has absolutely no idea what a successful SEO campaign consists of.
So many businesses get burned by these low quality companies that simply don't have the knowledge to deliver results. When done correctly SEO can deliver nonstop organic traffic that would cost a tremendous amount of money if it was being paid for through a paid search campaign on a per click basis.
2. SEO Works
SEO is not dead and it continues to work. When done correctly it can deliver endless and consistent traffic to your website. Sure, there are Google updates and algorithm changes that are constantly being rolled out to combat the spam, but if you are working with an experienced and knowledgeable SEO provider you will not have to worry about these issues. So many companies fall for services that promise the world for a few hundred dollars and this just isn't realistic. You have to be willing to invest in a service that does it correctly.
3. SEO Will Not Disappear
SEO will never go away. It continues to evolve over time and the companies that understand it are constantly adapting with it and not skipping a beat. Over the past few years the mass link building spam has been penalized and now the focus revolves around creating content and earning links from high quality and relevant websites.
The concept of SEO will never change, but the techniques to maintain rankings will always change. SEO will be around as long as the Internet is, so it is a good idea to get involved now instead of sitting on the sidelines.
4. The Competition Does It
Many businesses are under the assumption that SEO only needs to be done until top rankings are achieved, but that is not accurate at all. If your website reaches the top spots it will require even more work to maintain and continue to improve the rankings.
Your competition is going after those top positions as well, so you need to either compete to beat them to it or sit back and let them take the majority share of traffic for your industry. Are you going to sit back and just hand them business? Simply ignoring SEO is just giving your competition business without a fight.
5. Your Customers Are Mobile & Searching
Mobile traffic continues to increase at a rapid rate and it is now outpacing traffic from desktop computers. SEO allows your business to be found by consumers that are actively looking for the services and products your business provides. Local search engine optimization can help your business be found by individuals that can turn into store visits, phone calls, or even instant online purchases. Mobile search is the future, so you need to make sure your business is ready for it.
6. Everyone Looks For Businesses Online
With a SEO strategy in place you can increase the odds of your potential customer base locating your website and engaging with your company. Think about how convenient the Internet is for a consumer. They can search for a business, review products, review the business, and even make purchases. This can be done from the comfort of their home on a desktop, or while on the go from a tablet or mobile device. If you want to be found online then you need SEO.
There is no denying every business needs a SEO strategy in place to attract organic traffic and be found online. It provides a tremendous ROI when done correctly, and is a great long term marketing strategy.