It wasn't so long ago that the expression you'd hear was: "You're only as good as your last press." That was a nifty way of moving along to make sure the next press you put out there was bigger and better. However, we don't live in that realm of media now because social media has changed all that. In today's world, as I always say, you are only as good as your last tweet because too many tweets are streaming through thousands of windows and accounts. There is no way to keep up this pressure without exploding and people eventually do explode. That's when we get the rage on the page.
So what do we do about this? How do we manage to make ourselves felt with that one important post long enough to sustain a career of them? From my perspective I would say that you don't because you simply can't. There is competition at every turn and judgment follows, pro and con. We become so busy with the judgment that we don't realize that we are more involved in the race than we were are about our role in the big picture. My suggestion is simple and outlined below. It might make a difference in how well you accomplish what you set out to with that tweet. After all, you designed it so that your intention can be felt and afford you the awareness of making real connections, rather than streams of strangers who actually skip over your tweets and posts.
- When composing your tweet, be clear and concise and use hashtags that that will directly reflect your message. Make your own up to create a larger following.