According to a new poll, YouTube is the most popular social media brand among American teens -- beating out Facebook for the top spot.
Many of the most popular YouTube channels target young people: internet powerhouse Shane Dawson has the fifth most subscribed channel of all time and in 2010 was the highest grossing YouTube star at $315,000. Dawson's subscribers are teenagers. In terms of young users, the list of current teen idols who got their start through YouTube is growing every day: Justin Bieber, Greyson Chance, Rebecca Black, and Cody Simpson were all YouTube-made, to name a few.
More than 5,000 Americans ages eight to 24 participated in the study, which also ranked other youth brands, such as TV Programming, where Nickelodeon beat Disney, and soda brands, where Sprite beat Coca Cola.
BEFORE YOU GO
Watch the teen-made YouTube series about bullying, "We Stop Hate," below.