Style & Beauty

Zara Is Selling This Lungi Look-Alike For $90, And Brown Twitter Is Cackling

Lungis are quintessential afternoon loungewear for some Asian dads.
02/08/2018 06:30pm ET
paulprescott72 via Getty Images
A man wears a lungi in Varanasi, India. 

Centuries after Asian dads figured out the simple pleasure that wearing lungis can bring, it seems the Spanish fashion retailer Zara wants in on the style.

The lungi (also known as a longyi, sarong, etc.) is a wide strip of cloth used mainly by men in South and Southeast Asia, East Africa, and the Arab world. The cloth is wrapped around the hip and tied together in the front to form a loose drape.

Some wear the breezy, often-checkered cloth for comfort while doing manual labor in hot climates. Others use upgraded versions as formalwear for weddings. More often than not, lungis are simply the quintessential lazy Saturday afternoon loungewear for Asian dads who just want to watch television and drink their chai in peace.

Himanshu Khagta via Getty Images
A man chills with a drink and lungi in Tamil Nadu, India.

But some eagle-eyed social media users recently spotted that Zara is selling a “check mini skirt” that bears a curious similarity to the venerable lungi.

The product is described as a “flowing skirt with draped detail in the front.” There’s a “front slit detail” at the hem.

Zara
Zara's $89.90 "check mini skirt," aka lungi look-alike.

One major difference is that Zara’s model needs to be secured with a zipper in the back, “hidden along the seam.” The average South Asian dad holds his lungi up by sheer force of will.

But the biggest shock for these Twitter users was the product’s price. Lungis can be purchased for less than $1 in India. Zara is selling its “mini skirt” for a cool $89.90.

Zara

Some Twitter users noted that the whole thing smacked of corporate cultural appropriation ― when companies take aspects of people’s culture and sell them for inflated prices in other parts of the world, often without crediting the original source. Global brands and celebrities culturally appropriate things all the time.

Others didn’t want to miss out on the chance to poke fun at Zara’s apparent attempt to elevate dad fashion to new heights.

Some enterprising commenters were interested in trying to turn a profit for themselves.

HuffPost reached out to Zara for comment about its skirt, but did not immediately hear back.

Meanwhile, the next time you see a South Asian dad stepping out in a lungi and sunglasses to water his plants, don’t be surprised. All things considered, he’s probably got more style than you.