Microsoft Will Reportedly Stop Making Zune Devices

Once touted as an iPod killer, Microsoft's Zune media player is dead.

According to Bloomberg, Microsoft will no longer release new versions of the Zune player, due to poor demand. As recently as February 2011, Microsoft insisted that Zune wasn't going anywhere.

In some sense, this is true. The software, at least, will live on, as Microsoft moves its attention to mobile phones, using the Zune software to let customers access media on those phones.

Microsoft released the following comment to Winrumors:

We have nothing to announce about another Zune device - but most recently have introduced Zune HD to Canada via Zune Originals store and remain committed to supporting our devices in North America. We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.

Zune, first introduced in 2006, did not crack the list of the top five in portable music players in 2010.