10,000 Small Businesses Alumni and Partners
As sunlight grows shorter and the air begins to crisp, it's natural to think about the coming winter ahead. The Farmer's Almanac forewarns that this winter will be exceptionally cold, if not downright frigid. Before we get there though, there are few steps you can take to make your house more comfortable this year.
As a part of its 2016 Global Advertising Specialties Impressions Study, the Advertising Specialty Institute (ASI) asked 2,000 people that very question. Respondents said that receiving swag made them feel good, grateful, happy, appreciated, awesome, thankful, excited, surprised and even loved. These feelings resonate because this is how we connect with each other and the things we love. Who doesn't want to connect with their customers on an emotional level so that they feel loved?
Friday, Nov. 18 is Women's Entrepreneurship Day, a day meant to celebrate and uplift enterprising women. As a female business owner, I've learned that it's essential for women-owned, diverse, and small, local companies to come together and support one another. Sharing our stories inspires us to succeed.
The cool air of October brings with it the hype and pageantry of baseball playoffs and our minds wander to Earnest Thayer's story of Mighty Casey at the Bat. We at G2 Ops see all too often a strong parallel between Mighty Casey and the Chief Information Security Officers (CISOs) of businesses small and large - often confident, but too often not prepared or resourced to deal with today's cybersecurity threat landscape.