Many organizations expand their mission over time. This can get an organization into a mess quickly if not done with significant forethought. When an organization faces public scrutiny, an expanded mission puts an organization's leaders at risk over their choices and their motivations.
As an organization focused on rescuing and protecting wildlife in India, we were pleased to see that our recent campaign there prompted Amazon India to remove more than 400 items--including brutal snares, traps, animal trophies, and preserved carcasses--from their website.
Of the 30 millennials (ages 22 to 30) I surveyed for this article, all of them cited at least 4 of these 5 specific things as being something that drove them crazy, and sometimes out the door.