With 2014 predictions everywhere you turn, here are five more of mine that will be squarely in the sights of financial services CMOs in the coming year.

There have been a few pieces of banking industry news recently that, taken together, are signs of the pace picking up in the industry's transformation - and the importance of digital to both the way customers transact and consume media and content. With face-to-face customer opportunities waning, how fast are banks working to replace those opportunities where customers spend their digital time and are in the right frame of mind?