In 2002, the recipient of the Nobel Prize in Economics was oddly enough awarded to a classically trained psychologist. Daniel Kahneman is considered to be one of the world's most influential individuals in the field and is the founder of a unique and revolutionary new field known as Behavioral Economics.
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If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. Dubner and Levitt have a few essential tips on how to think like a freak, and I've pulled from these a couple of ways you can apply the same creative thinking to content marketing.