Social Business

The Laguna Lodge Eco-Resort and Nature Reserve sits surreally amongst a picturesque Guatemalan landscape at Lake Atitlan, which dominates at the top of media's "most beautiful" lists.
Businesses must adapt simultaneously to two growing trends. On the one hand, innovation is being placed in the spotlight more than ever, a phenomenon which is being accentuated by the development of new technologies, among other factors.
Our world continues to present profound problems and opportunities. Climate change, economic inequality and resource scarcity, all have global impact.
This past weekend, more than 1,200 talented student entrepreneurs traveled from around the world to pitch their game-changing ideas at the Hult Prize Regional competition, aiming to double the income of 10 million people living in urban slums.
Tourists from around the world visit northern Thailand to experience the majesty of elephants in their natural environment.
Much has been written in response to the Mast Brothers scandal (or what our team refers to as "Mast-gate"). Nearly every perspective, rebuttal, or defense has been shared, so much so that I debated whether to publish this post, concerned I'd be adding to the noise. But there's one perspective that's missing and it's that of a (fellow?) chocolate maker.
For another type of business, social media success may be defined as raising product awareness or increasing fan engagement. Take the month of January to re-work business strategies and implement change before it is too late.
Moving information within online communities is at the heart of marketing today. As networks expand, and more content is shared, new engagement patterns have emerged.