Smarter Marketing

The Clean Air Task Force (CATF), a non-profit research and advocacy organization, found in a recent report that "over 13,000
Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.
It may involve digging deeper and really getting to know targeted consumers' world, but the results will be astonishing in terms of brand acceptance and marketing success.
Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?
The lesson for Apple is that if it wants to let the media lend a hand in promoting its products, it's got to deliver on the
"The Dark Knight Rises" is poised to have a pretty big week. Not only does the film debut a new trailer in front of the already